Walmart Trying to Keep Away Repeat Customers
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It’s odd to see a business actively seeking to chase off repeat customers, but I can’t imagine it hurting a company with Walmart’s business model in any real way.
According to Fast Company, they plan on convincing us to buy 100 million compact fluorescent lightbulbs (CFLs) in the next 12 months, an amount equal to every CFLs sold last year from all vendors. 100 million CFLs sounds like a lot of bulbs, but it’s really a drop in the bucket - 2 billion ‘regular’ bulbs were sold last year - so there definitely is quite a lot of potential demand out there.
What I find interesting about the idea is the repurcussions should they succeed and the idea of CFLs finally takes off. The average incandescent lightbulb (with a life of 1,000 hours) at average use (4 hours a day) would need to be replaced every 8 months; a CFL lightbulb (with a life of 10,000 hours) at average use needs to be replaced every 6 years 10 months - 1/10th as often, in other words. And in those almost seven years, you won’t be buying a single replacement bulb, from Walmart or anywhere else. Of course, you will spend a bit more up front for the CFLs. But unless you’re buying incredibly cheap incandescents (with, most likely, incredibly short lifespans) or expensive CFLs, probably not 10 times more. Plus, you get to save a not insignifcant amount on electricty costs; according to the article, they estimate recouping the cost of the bulb in electricity savings in just 5 months!
But what about poor Walmart? After all, they lose all those repeat lightbulb customers. Hey, they’ve got a billion other items for sale - I bet they’re counting on shoppers spending their lightbulb savings on a few of those. And you know what… they’re probably right.
Tagged:
» lightbulbs, incandescents, compact fluorescents, CFL, walmart, energy efficiency

